Slow Delivery is Expensive
Leaders often know when engineering feels “too slow.” Deadlines slip, features take months, and releases cause stress. But few understand the true cost: lost opportunities, frustrated teams, and slower revenue growth.
The problem isn’t just speed — it’s measurement. Without metrics, you can’t fix what you don’t see. That’s where DORA metrics come in.
Why DORA Metrics Matter
DORA focuses on four simple but powerful measures:
- Deployment Frequency – How often you release.
- Lead Time for Changes – How fast you go from idea to production.
- Change Failure Rate – How often releases break.
- Mean Time to Restore (MTTR) – How quickly you recover.
These aren’t just engineering numbers — they reflect the health of your business delivery system.
The Hidden Costs of Ignoring Metrics
- Lost opportunity: Competitors beat you to market.
- Team burnout: Developers firefight instead of creating.
- Leadership frustration: No visibility → no trust.
- Customer churn: Delays and failures damage reputation.
A Real-World Example
One of our clients (a 10-person SaaS startup) struggled with 3-month release cycles. After measuring DORA, we discovered issues in organizational setup, QA and developers were stepping on each others foot, lack of automation, long review queues were the bottleneck. By redesigning team workflows, deployment frequency increased 3x — without hiring more people.
Conclusion: Measure What Matters
If you don’t measure, you’re guessing. And in scaling businesses, guesses are expensive.
👉 At Consultatika, we help startups and small to medium tech companies diagnose bottlenecks, simplify workflows, and unlock stress-free growth.
Want to map your delivery health? Book your free Initial Diagnostic call and discover your DORA profile.